Advertising on
  Why | Rates | Specifications | Agreement | Start | Definitions | Contact

Introduction has been providing original content, innovative tools and online services to information technology-oriented audiences such as Internet developers and users; Windows users; and Windows developers such as Delphi programmers, since 1996.

Why advertise on

Highly Competitive Rates

We offer highly competitive impressions based rates that are hard to beat given the focused content of the site.

Original Content : Original content written and organized in a manner easy to understand and navigate. There are over 400 pages of Internet, Windows and programming tutorials, tips and tricks in this section. Samples: Tracking web site traffic, controlling robots, running multiple operating systems, connecting computers over the Internet, animated buttons without Java, calling control panel applets, make your site searchable, checking Internet status, including files inside programs, changing wallpapers from your programs and more.

Innovative Tools

LiveCounter Classic : The award winning, first web page counter able to update its hits display as you watch.

HTML-Kit : Easy to use yet advanced editor with the ability to beautify, validate, preview and colorize HTML code, designed for both beginners and experts.

WhoIsNot : A must see award winning tool for anyone working with domain names with the ability to easily find, generate, register and maintain domain names.

CodeColorizer : The online source code syntax highlighter with support for multiple computer languages.

WebIDE : This experimental integrated online development environment was the first of its kind.

TextColorizer : An easy to use tool for web page developers looking to add special effects without using larger images.

Image Compressor : Make web pages load faster by reducing the size of JPEG files.

Plus: Web page submitter [to search engines], IP address checker, web server response checker, URL2File component and more.

Real-time Reports

You can access your banner ad statistics report in real-time 24 hours a day. This will give you immediate access to the daily and to-date reports displaying the number of times your advertisement was displayed, the number of times visitors visited your site by clicking on the advertisement and the click-through percentage, using specific table data and approximate bar charts.

Multiple Banners

You can submit up-to three (3) banners for a single product or service that you're advertising (for the same link). These banners will rotate and click-through information for them will be displayed under a single account.

Rate Card

Banner Advertising

We currently offer banner advertising based on impressions.

Impressions Based Banner Advertising

Following banner advertising rates are based on impressions.

Number of Impressions CPM Total Cost
(limited offer) 30,000 $1.63 $49.00
20,000 $3.00 $60.00
50,000 $2.86 $143.00
100,000 $2.75 $275.00
150,000 $2.62 $393.00
200,000 $2.50 $500.00

All advertisements must meet following widely accepted technical specifications.

  Banner Ads
Display size 468 wide by 60 pixels high
File size Less than or equal to 16 K
Image format Static or animated GIF

Sample banner ad:

Click for details

Agreement / Terms and Conditions

RIGHT TO REFUSE: reserves the right to refuse any advertising requests at any time, or to cancel advertisements that do not fulfill the terms of this agreement and/or conform to the technical specifications. does not accept advertising requests from organizations promoting products or services related to adult material, alcohol, tobacco, firearms, gambling, racism or any illegal material.

INDEMNIFICATION FOR LIABILITY: Advertiser is solely responsible for any legal liability arising out of or relating to the advertisement, and/or any material linked through the advertisement. Advertiser represents and warrants that the use, reproduction, distribution, or transmission of the advertisement will not violate any criminal laws or any rights of any third parties, including, but not limited to, such violations as infringement or misappropriation of any copyright, patent, trademark, trade secret, music, image, or other proprietary or property right, false advertising, unfair competition, defamation, invasion of privacy or rights of celebrity, violation of any anti-discrimination law or regulation, or any other right of any person or entity. Advertiser agrees to indemnify and to hold harmless from any and all liability, loss, damages, claims, or causes of action, including reasonable legal fees and expenses that may be incurred by, arising out of or related to advertiser's breach of any of the foregoing representations and warranties.

DELIVERY OF ADS: will make a good faith effort to begin displaying banner ads on the start date if applicable. However, advertiser understands that by the nature of online advertising, the advertising campaign's exact start and end dates and the rate of daily impressions delivered may vary due to fluctuations in daily traffic.

REFUND: Any amount paid is not refundable. will only provide a refund in the event we do not advertise your banner ad for any reason. If you're purchasing banner ads for the first time, we recommend that you buy a smaller amount for testing purposes.

LIMITATION ON DAMAGES: In no event will be liable to the advertiser for any special, incidental, or consequential damages, whether based on breach of contract, tort, negligence, or otherwise, and whether or not has been advised of the possibility of such damage.

ENTIRE AGREEMENT: These standard terms sets forth the entire understanding between the parties and supersedes prior agreements and representations between the parties, whether written or oral, regarding the subject matter contained herein.

Furthermore, advertising statistics are provided as-is without any guarantees. shall not be liable for any claims as they relate to the advertising statistics.

Getting Started

Advertising on is quick and easy. We'll get your banner ad campaign started within 24 hours, given that we receive all the necessary information and your banner is accepted.

If you have any questions, please write to us before placing your order.


1. Create a banner for your advertisement.

First create a banner (according to the technical specifications mentioned above). Place it on your web site and include its URL in the following order form, OR you can email it to advertising after you submit the order (please be sure to include the order number in the email).

2. Place your order online using our secure server.

Simply select an advertising package below. Please note that we must receive your payment up-front before starting to display your advertisement. You will receive an email confirmation once the order is processed, including the necessary information on how to check your reports.

Impressions based banner advertising rates:

3. View your statistics.

Your banner will be made active as soon as you receive the confirmation email. That's it -- your banner is now live and you can start to view your advertising statistics.


Impressions : Number of times a visitor sees a page and the advertisement on it.

CPM : Cost per thousand [impressions].

Click through percentage : The percentage of impressions that result in visitors clicking on an advertisement to visit your site.

Contact for Details

If you're interested in advertising on, or if you have any questions, please write to advertising

Please note that all advertising specifications, rates and other related information are subject to change without notice.

Updated on 01-Jan-2002.